ABOUT US
Crafting exclusivity
Life is defined by change. Yet exceptional quality endures. Encasing that quality in an aesthetic, purist design that continues to radiate elegance and sophistication decades later is one of the defining ambitions of the 724 brand.
What began in 2012 with the COR billiard table has been continuously refined. With uncompromising consistency, 724 went on to conquer the international market: in 2020 with its exclusive dumbbell set, in 2021 with the premium ONA ping pong table, and in 2026 with the MONOLITE pool table. This latest launch in particular reflects the passion of the 724 team — a team that serves the high-end market with precision, dedication, and an unwavering love of detail.
PORSCHE DESIGN POOL TABLE
Designed with purpose. Crafted without compromise.
724 combines aesthetic ambition, technical precision and Austrian craftsmanship to create exceptional billiard and table tennis tables. Every piece is designed to integrate seamlessly into sophisticated spaces while making a statement of its own.
Our customers are looking for more than furniture. They choose distinctive pieces defined by timeless design, premium materials and meticulous craftsmanship. Every detail has a purpose — and every piece is made to endure.
From private residences and architecturally sophisticated spaces to international hotels and exclusive yachts, 724 creates objects that complement their surroundings while defining them.
In collaboration with architects, interior designers and clients worldwide, we develop tailor-made solutions that bring individuality, function and design together in perfect harmony.
DESIGN PARTNERSHIP
Collaboration with Studio F. A. Porsche
The design foundation of 724 was established in collaboration with the renowned Studio F. A. Porsche in Zell am See, Austria. For its first product, THE COR billiard table, 724 deliberately turned to this internationally recognised design studio to develop a clear and distinctive design language. The aim was to interpret the purist, precise and exclusive design philosophy of Porsche Design with absolute consistency and translate it into an independent product. The result is a reduced, timeless aesthetic that brings function and form into perfect balance — and continues to shape the design signature of 724 to this day.
Premium Lifestyle Products
Premium Lifestyle Products
Our mission
As an Austrian manufacturer with local production we strive to craft outstanding lifestyle experiences.
THE 724 PHILOSOPHY
724 creates one-of-a-kind lifestyle products for people who appreciate exceptional design, premium materials and uncompromising quality. Every piece is designed to make a statement and crafted to become part of extraordinary spaces.
Precision in every detail
From carefully selected materials to precise manufacturing, every detail is considered to deliver exceptional quality and lasting performance.
Crafted with passion
Every 724 product is created with passion and manufactured with the utmost care — piece by piece, in Austria.
The story behind 724
The design foundation of 724 was established in collaboration with the renowned Studio F. A. Porsche in Zell am See, Austria. For its first product, THE COR billiard table, 724 deliberately turned to this internationally recognised design studio to develop a clear and distinctive design language. The aim was to interpret the purist, precise and exclusive design philosophy of Porsche Design with absolute consistency and translate it into an independent product. The result is a reduced, timeless aesthetic that brings function and form into perfect balance — and continues to shape the design signature of 724 to this day.
The Design Behind 724
Design Pool Table
For the design of our first COR billiard table, we turned to the renowned Porsche Design Studio in Zell am See, Austria. The design language was to reflect the purist, exclusive philosophy of Porsche Design. The result was the 724 Corian billiard table — a piece that remains highly successful to this day.
Our materials
Selected Metals
The highly precise processing of metals is one of our core competencies. That is why the structure of our game tables is mainly made of aluminum and high-quality stainless steel. Due to the long experience in metalworking, maximum precision and processing quality can be guaranteed.
Unique Corian
Worldwide unique is the use of the high-end material Corian for the surface of the billiard table. The thermal deformation of Corian and the silky mate appearance create a dynamic and exquisite design aesthetic. In cooperation with the Corian manufacturer HASENKOPF in Mehring, Germany, we create design billiard tables, which are absolutely unique due to the materiality and its processing.
Genuine Leather
In addition to the design, the feel of a product is also an important feature to focus on. For this purpose, the dumbbell handles are covered with the finest genuine leather, which provides a pleasant, velvety-soft grip feeling. The ball pockets of the billiard table are also made of leather not only because of the beautiful appearance – it also ensures a soft, noise-absorbing sinking of the balls in the pockets.